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Mars (also Mars bar) is a chocolate bar manufactured by American chocolate company Mars, Incorporated. It was first manufactured in 1932 in Slough, Buckinghamshire in the United Kingdom and was advertised to the trade as being made with Cadbury's chocolate as "couverture". In the United States, a different confection bore the Mars bar name. Featuring nougat, almonds, and a milk chocolate coating, the American Mars bar was renamed the Snickers Almond bar in 2002. == Worldwide version == In 1932, Forrest Mars, son of American candy maker Frank C. Mars, rented a factory in Slough and with a staff of twelve people, began manufacturing a chocolate bar consisting of nougat and caramel covered in milk chocolate, modelled after his father's Milky Way bar, which was already popular in the US.〔(【引用サイトリンク】title=. Of the people working in the factory Alexander Wind was a major influence. He came up with the idea for the caramel filling in the bar which had previously not existed. The history of Mars can be traced back to 1932 )〕 Today the basic recipe is unaltered but the size of the bar and the proportions of the main components have changed over the years. With minor variations, this version is sold worldwide, except for the US, and is packaged in a black wrapper with red gold-edged lettering. In 2002, the Mars bar was reformulated and its logo was updated with a more cursive appearance. Its price also increased.〔(【引用サイトリンク】title=Guardian Unlimited, "Mars bar" )〕 The nougat was made lighter, the chocolate on top became thinner, and the overall weight of the bar was reduced slightly. In the United Kingdom, this was met with outrage from Mars purists, as in a sales pitch to local media in Slough, the change in ingredients was to follow the trend of its sister the Milky Way bar and 5 Star bars. Product designers at The Mars Candy Company in the US put this down to nostalgia over the past hugely popular Starbar, which also contained the same reinvented "light whipped nougatine". In Australia the Mars bar logo never changed, and is still the same logo as before 2002. The slogan "Pleasure you can't measure" was intended to appeal more to women and youths.〔(【引用サイトリンク】title=UK: Mars re-branding offers consumers pleasure, not power )〕 Various sizes are made: miniature bars called "Fun Size" (19.7 g) and "Snack Time" (36.5 g) (both sold in multiple packs); a larger multi-pack size of 54 g; the regular sized single 58 g bar and a "king-size" 84 g bar which has since been replaced by "Mars Duo" (85 g) – a pack that contains 2 smaller bars of 42.5 g each instead of 1 large one. The regular 58 g single bar contains 260 calories. As of 2013, the 'standard' Mars bar has shrunk once again to 51 g in weight.〔(【引用サイトリンク】title=Mars® )〕 In the second half of 2008, Mars UK reduced the size of regular bars from 62.5 g to the current 58 g. Although the reduction in size was not publicised at the time, Mars claimed the change was designed to help tackle the obesity crisis in the UK. The company later confirmed that the real reason for the change was triggered by rising costs. In the UK, most Mars bars are still made at the Slough Trading Estate. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Mars (chocolate bar)」の詳細全文を読む スポンサード リンク
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